The Alexa Traffic Rankings is a list of almost all sites on the Web, ranked by the volume of traffic that they receive. Alexa bases their rankings on the use of the Alexa Toolbar, a quite nifty little toolbar that can be downloaded from Alexa. The site with a traffic rank of 1, receives the most traffic. Conversely, a higher traffic rank number means less traffic.

The Alexa traffic rankings are a tremendous feat when you consider the service ranks sites into the tens of millions. For the Internet marketer, it is also a tremendous tool to gauge how popular their site is. This provides a gauge and target for the website management to try and climb in the rankings, and thus generate more traffic to their site via the search engines.

There are three numbers that Alexa reports, reach, page views and overall rank. Reach refers to the percentage of all web users that visited your site. Alexa reports this number as “reach per million users.” For example if Alexa reports a reach of one, it means that on average out of one million web surfers one visits your site. Page views simply measures the average number of pages a surfer examines when at your website. Those sites with a lot of content and targeted visitors tend to generate a larger number of page views.

In a nutshell, Alexa rating shows number of page views and number of users particular website receives. According to Alexa, the traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users. However, Alexa only works on Windows systems using Internet Explorer.

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). The three-month change is determined by comparing the site's current rank with its rank from three months ago."

Everybody is criticizing alexa's way to rank websites. In fact, it's based on the number of visitors that surf on a certain domain using the alexa toolbar ! As we can see here, Website dealing with webmastering and have a great web savvy audience are more likely to get better ranking because most of their visitors use this bar. The main idea here is that alexa ranking can't be accurate, but as webmasters we have to deal with it.

This is the first step that will increase your Alexa Rank. Installing the Toolbar on your own personal computer and setting your website as the browser's homepage is the easiest thing you could do to improve your rank. This won't do much when you look at the big picture, but if you want a quick confidence boost then this will do the trick. This gives you the impression that you are getting somewhere! You can also install the Alexa Toolbar on all of your computers and it will multiply the effect.

Alexa is a very powerful tool used to rank web site traffic. Find out how all the make money online programs rank compared to each other. This is one of the most accurate freely available tools to find out how well a site ranks up against millions of other sites on the Web.

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